America Data Set

Work with the semantic core of the site
Taking into account the nature and characteristics of the type of activity, as well as having analyzed the top business competitors, the structure of the site was formed and expanded.

Added about 180 new categories.

After that, the Semantic Core (SC) was ...

In addition to ADEBiS, there are other ways to understand the rate of store visits via advertising, such as using Google Analytics measurement tags or advertising tags such as Google Adwords and Yahoo! Sponsored Search, which allow you to obtain this type of attribute information; there is not much ...

"We're getting close to our goal in terms of reservations made through the website, but the number of customers coming into the store just isn't increasing..."

If you are in charge of attracting customers to a retail business such as a beauty salon, bridal salon, or accommodation facility, you may ...

The above examples of automation in Adwords and Facebook ads focused on "how much" (bidding) and "who" (targeting), but the creative activity of "what" (creative), in other words, "thinking about the message to deliver and how to express it," is currently almost impossible to carry out without the ...

Next, we will learn about automating "who = targeting" through Facebook Ads (hereinafter referred to as FB Ads).

Facebook ads have a function that uses the "Facebook Pixel" to analyze information on users who visited the destination (or took some action such as conversion) and automatically ...

AdWords has several purposes for using automatic bidding (such as ad position and number of clicks), but here we will focus on the bidding type that uses "number of conversions and revenue" as an indicator.

There are three bidding types available that use "number of conversions or revenue" as an ...

Next, in order to understand the "scope" of automation, we will define the operational areas of programmatic advertising. Here, we will divide them into five major areas(※).

Creative: What (what kind of ad) will be delivered?
Targeting: Who to reach
Bidding/budget: How much (bid strength, delivery ...

In today's programmatic advertising, the automation functions built into the platforms themselves continue to expand their scope and improve their precision, delivering astonishing performance.

This time, the theme is "automation of operations."

What operational tasks will the automation function ...

In addition, since the site name did not have any advertising contact, the above 0.33 conversions and 0.33 conversions are added together, resulting in 0.66 conversions. The conversions after this evaluation allocation are called "total conversions (TCV)", and the CPA calculated by dividing the ...

Part 3: What is "attribution analysis" necessary to determine the true effectiveness of advertising?

In the previous article , we introduced the problem that if you only believe the information displayed on the management screen of each advertising channel, even if there was actually only one ...