America Data Set

The use of digital tools has become a determining factor in successfully implementing cross-selling and up-selling strategies. Platforms such as inaCátalog not only allow efficient management of customer relationships, but also facilitate the personalization of promotions and the analysis of data to ...

To achieve effective continuous improvement, it is important to involve the entire team in the review and adjustment process. By receiving feedback from those who are directly involved in executing the processes, areas for improvement and opportunities to further optimize operations can be ...

Introduction to purpose-driven entrepreneurship
Purpose-driven entrepreneurship is about building businesses that seek to generate a positive social impact.

Today more than ever, in this changing world, it is essential to face global challenges. As we mentioned in our article on social ...

When you pay attention to your personal relationships , your leadership flows naturally. If you manage to find that balance in your life, your decisions will reflect a more complete and fair perspective, something that your entire team will value.

Pros and cons of different leadership styles
You ...

Introduction to M&As in LATAM
Mergers and acquisitions (M&As) are vital for the growth of the innovation ecosystem in LATAM. Companies in the technology sector are leading the way, generating a growing need for more M&As in the region. As we mentioned in our article on the future of mergers and ...

Questions that make a difference
Asking open and honest questions creates a space of trust within the team. Questions such as “How do you feel about your workload?” or “What aspects of our processes would you like to optimize?” can open meaningful dialogues. These interactions give employees the ...

The disconnect between entrepreneurs at public universities and the innovation ecosystem in Colombia has been a reality for more than ten years. This gap not only stifles creativity, but also makes it difficult for new proposals to emerge. In 2023, our country saw the birth of 1,720 startups, which ...

The 5 companies we have created
In this first year, we have created five new companies. Each one brings a different approach that adapts to the demands of the market. These initiatives not only drive job creation, but also bring together the community . For example, one of them is dedicated to ...

Data analysis has become a pillar for SaaS companies in Latam to find expansion opportunities. Tools such as Google Analytics and Tableau allow for identifying patterns and trends. For example, some companies have used these insights to modify their marketing strategy. This has led to a notable ...

Our team actively listened to the market and discovered an unmet gap in soft skills assessments. Meetings with HR departments showed us a clear picture – companies needed more comprehensive and customized tools. Direct exchanges with professionals in the field made this latent need evident. Our ...