America Data Set

A content marketing strategy and good content about products and services are important for generating leads. Regular newsletters also play a major role in a systematic inbound marketing campaign. Newsletter content marketing is ideal for distributing this content.

In addition to social media ...

Employer Branding Measure 2: Reviews
In addition, it doesn't hurt to ask your own employees to evaluate the company. Be it internally through questionnaires on employee satisfaction or to suggest ideas for improvement. Having yourself evaluated externally via platforms such as kununu.de also ...

Developing meaningful buyer personas is the key to effective online marketing. However, there are some mistakes that can quickly creep in. Knowing them and avoiding them is very important for the profile of an ideal customer.

If we look at a definition of buyer personas from the inbound marketing ...

1. Just be yourself

It's as straightforward as it sounds: fixed language rules are common practice in many companies. To a certain extent, these are justified. However, social media is the opportunity to give your company a face. Followers and fans want to know who they are dealing with. They ...

In 2016, the Content Marketing Institute (CMI) published a study on trends and developments in B2B content marketing. According to the study, companies are using content marketing more consistently to generate leads in the B2B sector. We show what is important for German marketing managers in their ...

Third-party data is another way to operate in social channels. Such data is provided by social platforms and data providers such as Acxiom and Datalogix. Demographic and psychographic data, interests, job titles and more are tailored to the needs of B2C and B2B advertisers. In addition, the data ...

The emails are sent fully automatically and easily. All you need is a recipient list. Even if this is still very small, the HubSpot email marketing tool ensures that emails sent en masse are not intercepted by the spam filters of the recipients' email clients. The software programs are therefore on ...

Of course, there are also the digital model students here. The authors count 6.7% of the companies surveyed as digital pioneers, whose digital maturity is at least 81 points. But the overall picture is disappointing, especially since international comparative studies repeatedly show that things can ...

Pop-up banner
Pop-up banners used correctly are a great way to increase the conversion rate. If a pop-up window opens immediately after accessing a website, most users find it annoying. The user experience is immediately interrupted and thus negatively affected.

We therefore recommend using so ...

Filter out suitable leads
Lead management software makes it possible to filter out exactly those leads that have a great interest and fit the customer target group almost perfectly. The so-called lead scoring creates roughly suitable profiles of all leads. This allows them to be objectively compared ...