America Data Set

Also read: Open your vault with gold: 3 steps to a data-driven organization
Next-best-offer/next-best-action modeling
Now you have insight into the value of your customers and the behavior they will exhibit. In the next step, you can work on influencing the behavior of your customers, in order to ...

Influencers: #spon #ad & the future of paid collaborations
Influencers & museums: top reach with a small budget [case]
Cheaters are out! Here's how to spot fake influencers

WhatsApp fake news
8. WhatsApp
WhatsApp should of course not be missing from this list. Earlier this year, WhatsApp Business ...

Adaptive content
Adaptive content is also in its infancy, even for us as specialist recruitment site builders. What is it? Suppose Henk and Jolanda (yes, there they are again) are both presented with the same vacancy, but Henk is shown a different version than Jolanda. We do this because we know ...

Adidas’ #FASTORFAIL campaign for the 2014 World Cup applied this in a creative way. Fans were given the chance to play a game starring influencer Lionel Messi – wearing the latest Adidas football boots, of course. The more mentions Messi got on social, the faster the game went – ​​and the greater ...

Another big difference: with a text bot you can build in suggestion buttons. With a voice bot you have to think carefully about how you can present options to the user. If he uses the voice service on his phone, he can also see buttons. But that is different when the phone is not in sight or if the ...

New ways of storytelling better spent on online actives
People who are more online and more active online are also more likely to see online advertisements. That is logical, of course. But this group also recognizes the better storytelling, the result of new advertising formats and better integrated ...

The new Google Search Console: what you can do with it
4 Simple Activities You Don't Want to Forget as an SEO Professional
10 Timeless Tips to Dominate Search Results
75 Actionable SEO Tips (That Work Like A Charm in 2018) – Ahrefs
AVG/GDPR: the new privacy law has now really come into effect
On May ...

Two-way traffic
Companies would do well to encourage two-way traffic: real dialogues that resemble the conversations you would have with customers if they were in your store. Imagine walking into a clothing store and seeing a sales associate behind the counter writing down all sorts of data about ...

Actively generating backlinks is called link building. Link building is sometimes elevated to a true art form in SEO circles.


This was also done by the author of this Ahrefs article. Using his TRUST method, he managed to generate 162 backlinks with one piece of content. Also from websites in his ...

Phase 1: Margins are addressed
A retailer buys from the supplier and has in this phase obtained high margins through the end customer in the store who buys the products from them. This is the perfect starting point to 'nicely disrupt' this market. For example, Transferwise entered the market of ...