It’s time to recalculate the path to social impact AmazonSmile is definitely a program that impacts and helps nonprofits.. However, it is now clear that Amazon needs to achieve specific goals beyond just social impact. In this case, it is necessary to combine social impact with business goals. Last year, in 2022, the average donation to charity was about $230.
Even for the nonprofits who have been impacted rich people data by the program and are grateful for it, the amount is not large enough for a company the size of Amazon, considering all the effort that went into launching the program. That's why the company says it "will continue to pursue and invest in other areas where it can make meaningful change." The company continues to fulfill its social impact commitment by investing in engineering education for underrepresented populations, donating to communities, leveraging logistics to support natural disasters, and other initiatives.
Virtually all of the actions cited by the company point to a more structured path toward environmental, social and governance (ESG) goals that align with areas where Amazon could have a negative impact. Undoing some initiatives is also a course-correcting strategy, a move seen among other companies at this critical economic moment. According to Amazon, the company is going through a transition process to continue providing some support to its nonprofit partners.