Compare these two descriptions of a fictitious product used for the sake of illustration:
1. X is a wonderful balm for dry and brittle hair. Natural composition, made according to ancient recipes. Made in Russia.
2. X — bio-balm for restoring dry and brittle hair. Thanks to the content of St. John's wort, it gently cares for the scalp. Made according to an authentic recipe from 1911 under the supervision of the Association of Dermatologists of Russia.
It is clear that with the second text the chances of purchasing the product increase significantly. Specifics, figures and the "halo of scientificity" inspire more confidence.
Despite this, a fairly common mistake when creating online stores is a frivolous attitude to filling in the text of product cards. Text can convince users of the validity of the purchase, it is strange not to use it to the fullest extent.
That is why our SEO specialist, when accepting texts for online stores from copywriters, does not limit himself to checking them for compliance with current search engine optimization standards. He also pays attention to their quality in terms of describing the benefits of purchasing a product.
On a website selling cosmetics, the texts must be especially strong - they have a significant impact on the user's purchasing decision.
5. Just choose
An online store must have a convenient search and the ability to comfortably familiarize itself with the assortment. Let's consider this using the example of "Uncle Boroda".
Thoughtful structure. The section names correspond to the most usa whatsapp number list popular queries from Yandex Wordstat. On the one hand, this is convenient for the user, who immediately finds the section he is interested in. On the other hand, it is beneficial for the owner of the online store. After all, thanks to careful semantic design, many products got to the first pages of search results.
"Smart" search. The user sees it first, it is convenient to enter a query. For this reason, we placed the search bar in a familiar place, made it wide.
As soon as the user enters the first letters of the name of the product they are interested in, the “smart” search offers them relevant options.
Product presentation. Each product page fully reveals its advantages. In addition to a mini-gallery of high-quality images, detailed descriptions and video reviews are also available.
Internal integrations. We integrated this online store with the "My warehouse" system. Thanks to this, without having any specific programming skills, the site owner can easily add new products, change prices.
At the same time, orders placed by users are automatically entered into the system.
It is not enough to present a wide range of products on the website - it is equally important to give the user the opportunity to navigate it easily. In addition, it is necessary to automate inventory control for your own convenience.