By Noelia Fraguela
Marketing4ecommerce Content Manager
TOdyen, one of the main payment platforms on the market, organised a webinar in which two fashion companies and two digital solutions companies explained how they have transformed their online commerce since Covid-19 . The meeting was moderated by Cristina Jover, a consultant specialising in eCommerce, digital marketing and communication at Sentido Comunicación.
Participants:
Victor Navarro, CIO/CTO of Hawkers Group .
David Bolufer, CTO of Onestic .
Paloma Jáudenes, Co-founder and CEO of Pequeña Moma .
Chema Echánove, Team Lead Sales Spain at Sendcloud .
The reaction to the beginning of the crisis
While the development of the online market was dominican republic business email database an inevitable process , no one expected to have to create and promote it in such a short time, and that complicated things.
This process was clearly visible in the fashion sector, as despite the closure of physical stores, people never stopped buying clothes. For companies that had not yet made the big leap into the digital world, it was a huge challenge. The demand was still there, but the logistics to satisfy it were not.