Social Media Share of Voice
Set up profiles that include your own company name, brand name, and products or services plus variations thereof. Pay attention to the messages that come by and whether they are relevant. If not, set exclusion words: messages with certain words or combinations of words will then not be included in the results. Data retrieved by these monitoring tools is based on the number of messages (often a very high percentage of Twitter messages, given the public nature of this social network).
Posts are a good indicator, but not the best. The 'reach' of your posts is even stronger. After all, two posts about your brand by people with 1000 followers are much more relevant than 10 posts by people with only a few followers. So go for reach, not number of posts!
Don't use this KPI as a snapshot: continuously monitor your digital position and see what your social media efforts are doing to the distribution of the pie pieces between you and your competitors. Compare multiple pie charts with each other, or select a broader period for a total picture. Of course, a pie chart always works well in the boardroom !
6. Social value
Earlier in this article, the KPI assisted conversions was already mentioned. However, Google Analytics offers a more extensive report on social data, namely the Social Value . This metric is most valuable if you have linked thailand mobile phone number list financial values to your website goals. You can see at a glance the impact of your visits from social channels, both indirect ( assisted or contributed) conversions and direct achieved goals.
This mini dashboard is extremely useful to directly analyze the impact of social media: go for a larger filling of the outer circle if you want to take social media marketing as a spearhead. You can find this statistic under 'Traffic Sources > Social > Overview' in your Google Analytics account.
Social media KPIs are widely available on Facebook and Twitter also offers us a lot of insight into the performance of accounts, tweets and conversations. For B2B marketers, however, LinkedIn is often one of the most important tools in the online marketing mix. On the largest business network in the world, campaigns such as Facebook are often neglected due to high costs and the fact that business contacts are much less active in profiling themselves than they would be in a personal capacity. However, business-to-business marketing on LinkedIn is not rocket science. I have previously written about the value of Product & Services recommendations . It takes you a few minutes every now and then to get it going. However, the recommendations of your satisfied customers provide a lot of visibility in second and third degree networks.
LinkedIn Products & Services Virality Recommendations
Above the list of your products or services you will see important B2B KPIs mentioned: views and engagement.
These two variables represent the following: