This isn't the latest influencer scandal. More recently, Olivia Jade

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As the festival returned to the spotlight with the release of the two documentaries, prosecutors sought subpoenas for Kendall Jenner and representatives of other models and influencers (including Bella Hadid and Hailey Bieber) who were paid to appear in the festival’s promotional video. The celebrities were reportedly paid $5 million, and in the ensuing trial, authorities sought to determine where the money came from and how it was spent.

Why does this matter to us? As mentioned above, it matters to us because list of australia consumer email of the role and responsibility of influencers . One of the strong points in the funding requests to investors was precisely the extraordinary influencer marketing campaign, even if the reality of the festival was far from the illusion presented in the promotional video. Given that hundreds of thousands of dollars were paid, the question of the level of responsibility remains. Gigi Hadid , among others, apologized for her involvement, while maintaining that she believed the festival would be true to the way it was marketed to consumers and that she was unaware of its real problems.

, an influencer with 1 million followers, was embroiled in a college admissions scandal when her parents were accused of paying $500,000 to recruit her and her sister to the University of Southern California rowing team. When negative comments on some of her videos resurfaced, criticizing her for not taking her education seriously, two of the influencer's collaborations, Sephora and TRESemmé, quickly ended their relationship. Sephora took over the Olivia Jade x Sephora collection they had developed together and began selling it in stores.