Bonus points if the ESP has tools for transferring contacts

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If you want more tips on keeping your emails out of recipients’ spam folders, check out our guide to email deliverability best practices. Can ESPs Migrate Your Email Setup For You? My Research Methodology As migrating an email setup can be challenging, ESPs may offer support and resources to help you move to their platform more easily. To find out the extent of this support, I evaluated eight popular ESPs in nine areas: In-house migration support: Can the ESP help migrate your setup in the first place? Because this isn’t a given.

And if it can, what’s included in malta telemarketing list the scope of the in-house migration service? Data migration tools: I checked whether the ESP offers tools for migrating data — your subscriber list, mainly. from specific platforms. Like a special tool for importing Mailchimp subscribers, for example. Template conversion services: Can the ESP help recreate your email templates (especially for free)? Automation workflow setup: This refers to whether the ESPs migration team can recreate your marketing automations from scratch.

That’s because there generally aren’t tools that can automatically import automations from other platforms. Integration support: I explored whether the ESP integrates with other apps. If its migrations team can reintegrate your apps for you, even better. Training and onboarding: Does the ESP offer customized training and onboarding services to get you up to speed with its platform? “Customized” is the key word here. So, providing pre-written resources like help articles doesn’t count.