When a hot new item, service or update arrives

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at your store, an email spreads the word about this must-have product. In the email, include a link so shoppers can make a purchase instantly. Electronics giant, Apple, does this with its new belgium phone number list products. Check out the example below.





While these emails can boost sales, you can’t sell 24/7. Your customers want more than that. Every email you send can get customers one-step closer to making a purchase, which is why a variety of emails is the best strategy. Emails help you build trust, establish a relationship, and improve brand awareness – all of which play a role in the purchasing process.

2. Emails keep your business top of mind
Email marketing can help your product or business remain top of mind to your consumers. Emails serve as gentle reminders about your business. Let’s say you run an auto body shop and regularly email your customers promotions and car maintenance tips. When Susie gets in a fender bender, your business springs to mind because of your consistent emails. As a result, Susie heads to your shop for repairs. Emails help you stay in front of your customers on a regular basis, Bastian says.

What kinds of emails keep your business top of mind? There are several actually. These emails are more about staying in touch with customers and less about selling. Here are a few examples:

Newsletters
A company newsletter is a great way to update your customers about your business. The sky’s the limit for newsletter content. You can offer small history lessons about your business, talk about upcoming events, highlight employees, or offer industry-specific news and tips. The newsletter below even offers free downloads.