A Small Biz Guide to Digital Marketing Acronyms

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There are semi easy-to-understand acronyms you might use in everyday life like, LOL (laugh out loud), ASAP (as soon as possible), TBD (too be determined) and even BYOB (bring your own beverage). And then there are acronyms associated with digital marketing that you may be less familiar with, especially since new ones crop up all the time. If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” Say what? To help you better understand the world of online marketing speak, here’s a list (and definitions) of commonly used digital marketing venezuela phone number list acronyms:

AIDA: Attention, Interest, Desire, Action is a the list of events a one should attempt to do, particularly when it comes to writing copy, in order to obtain customers with a website, online ad, email, blog post etc. Ex: Grab their attention, hold their interest, invoke desire (by talking about benefits, or solving a problem), and generate a call to action to influence your readers to do what you want them to do.

API: Application Program Interface is a set of rules, protocols or tools for building software applications.

B2B: Business to Business refers to companies that typically sell to other businesses (rather than to consumers).

B2C: Business to Consumer refers to companies that typically sell to consumers (rather than to other businesses).

BL: Backlink is a link from another website to your business’ website. Google uses backlinks in their algorithm to determine how search engine results are returned. Also known as inbound link.

CAN-SPAM: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 is a law that was passed in the U.S. to cut down on unsolicited emails. The act includes a list of requirements for businesses or individuals when sending out email. Rules like users must have the ability to opt out of receiving future communications, inclusion of a postal address of the sender, and no misleading subject lines.

CMS: Content Management System is a software or program used to organize, edit and publish content.

CPA: Cost Per Action is a type of online advertising where the advertiser is charged based on a specific action. Advertisers will pay for an action like a purchase, form submission or registration.

CPC: Cost Per Click is a type of online advertising where the advertiser is charged based on the number of times a visitor clicks on a link.