The digital marketing agency, recognised as one phone code philippines of the best Social Media Agencies in Spain, SEO and Google Partners Premier 2023, was founded 11 years ago and today has a staff of 70 professionals and is growing. “José and I started out alone, offering an advisory and strategy service, and outsourcing the operational part of marketing. As we grew, we hired different professional profiles, the seed of the current seven departments,” explains Pepe.
Throughout its history, one of the three key factors in the growth of this digital marketing agency has been the loyalty of its clients. As José Huertas points out, “there are many agencies whose sales funnel is always in the first stage, that of acquisition. They are not sustainable companies. Establishing medium-long term relationships with clients and achieving recurring services is essential for business development.”
In this sense, it is difficult to build loyalty, according to the CEOs of Dobuss, if the customer centricity approach is not worked on. “We have to understand that we are an extension of the client’s sales department. When they hire you, it is to improve their bottom line and that should be your objective as an agency. If we do not put the client at the centre and there is no direct alignment with their objectives and interests, the commercial relationship will never last,” adds José Huertas.