4. Allow recipients to subscribe to your newsletter.

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People who never open emails make your campaign look worse since you‘re not analyzing the campaign’s quality against your most loyal recipients.

That's why I strongly suggest you review your list of subscribers who have not engaged with your emails over a certain period and remove them regularly.

This will give you a more accurate email open rate and keep your email campaign clean of people who are no longer interested in hearing from you.

You can also implement a workflow in which they’re gradually moved to a less frequent email list based on activity.

For instance, say you have a daily newsletter. You australia whatsapp number database could implement a workflow in which subscribers who do not open your email in two consecutive weeks are moved to the weekly email.

Then, if subscribers don't open four consecutive emails, they could be moved to the monthly newsletter, and so on.

It prevents you from bombarding your subscribers with emails they’re not interested in while keeping your list clean.

I know what you're thinking: "Wait, if they received the email, to begin with, shouldn’t they have already subscribed?"

Usually, yes. Therefore, adding a “Subscribe” button to your email doesn’t help those who’ve already agreed to receive your emails.

But great content is shareable content, and if your current subscribers are forwarding your emails to their friends and colleagues, you’ll want to help them subscribe, too.