This is equally true for content marketing. If you have the why question clear, the how will fall into place. Just like everything falls into place when you build a company from a certain culture, like at Wörner. The trick is to hire people with exactly the same mindset as the company and who fit perfectly into the culture.
And let them fail. What is the definition of the word failure? Try, learn and try again. Failure is good. It takes you further. As long as you name what happens, what you see, what you feel and experience. Then you make it tangible. Dive into The Matrix, suck in all the data and come out with fantastic stories. If you don't just dive into anything, you can't innovate eith
The economy assumes a rationally thinking consumer. But the last decades have given us enough insights that consumers do not always act rationally. Psychology has provided more and more evidence for this since the 80s and 90s. However, these psychological insights are still not always applied within marketing and sales departments. us phone number list In this article I want to give you insight into some groundbreaking research from economic and consumer psychology and I will tell you about the practical application.
A good example that shows that people do not always act rationally when it comes to money is the Ultimatum Bargaining Game . This is a game with two players in which one of the two divides money (say 10 euros). The other player has the choice to accept or reject the amount offered. If the offer is accepted, the money is divided as offered. If the offer is rejected, neither player gets anything.
Consumer not always rational
If you are a completely rational player, you will accept any bid. So also a bid of 0.01 euro. One cent is more than nothing. In reality, we only see that almost nobody accepts such a bid. We do not think this is fair. Normally, people make an offer around 50/50 and refuse low bids.
1. Prospect theory
In 1992, psychologists Daniel Kahneman and Amos Tversky developed the prospect theory . Kahneman won the Nobel Prize in Economics for this in 2002, his partner Tversky did not, because he died in 1996. This theory states that people who can earn money are risk-averse and people who can lose money are risk-seeking. They explained this using a series of scenarios in which people could win or lose money. To illustrate.