Benefits of LinkedIn Sponsored Updates for Small Businesses Social media marketing

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Social media’s most professional site is joining the native advertising bandwagon. LinkedIn is rolling out sponsored updates as a way for users to reach an audience beyond their followers. The sponsored updates appear in members’ news feeds much like Facebook’s sponsored posts.

Misty Faucheux, who owns her own online marketing company, says her clients are already asking about the potential of LinkedIn’s new advertising platform.

“My clients are certainly curious,” Faucheux said, who has handled australia whatsapp number database content creation and marketing for top companies like CenturyLink and Earth Fare. She expects small businesses to reap the rewards of this new feature, too.

LinkedIn’s sponsored updates are easy to use, according to Faucheux. Even people without advertising experience can create a successful sponsored ad.

“Literally anyone can do this,” she said. “You don’t need a design team or an ad agency, you can create a well-worded update that directs viewers to things like new products, upcoming webinars or recently-written white papers.”

LinkedIn members can select the group of people they want to see their sponsored update.

“Small businesses can really zero in on specific groups,” Faucheux says. “Your audience already exists, now with just a few clicks your message will end up on their homepage.”

Since the sponsored updates look just like normal updates, Faucheux says more people are apt to click on them.

“They’re not intrusive like a giant banner,” she says. “Viewers aren’t turned off by these updates, they’re tasteful, and so they’ll get more clicks.”

With 225 million members on LinkedIn, there’s huge potential for marketing success. If the Facebook news feed ads are any indication, this could be a potential boom for businesses looking to gain more followers, says Faucheux.

“The Facebook news feed ads have been providing nearly 50 [times] the clicks than right-hand side ads,” she says. “That can add up fast.”

If you’re looking to give LinkedIn’s updates a try, here’s how to get started:

1. Create a campaign