5. "Holy Basil: Our Antioxidant Friend" - Parallel Health

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What I like:

SoundHound’s blog post focuses on a particular segment of their customers: retailers. Great content writers craft each piece with a purpose and audience in mind. This post exemplifies that.

They also make use of statistics and specific examples to drive home the value that their product delivers:

screenshot showing how soundhound uses formatting

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example of an article by parallel health

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What I like:

Parallel Health is a startup that creates custom argentina whatsapp number database skincare solutions based on your personal skin microbiome. The above blog post focuses on the reader and explains the benefits of the antioxidant-rich natural ingredient that happens to be in their products.

This post speaks to skincare connoisseurs with a penchant for science, which accurately describes their target audience. It also makes readers feel good about using the product, which is always how you want to make your customers think.

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