To better illustrate this, here are two examples of incorrect KPIs:
Posting Frequency – This KPI focuses on quantity when you should be focusing on what you get from your content marketing.
Wasting your potential by creating a large number of posts that offer zero value will not generate readers and will be counterproductive to your marketing strategy because the investment required to create all those posts will be extensive.
Brand awareness. This KPI is quite difficult to measure across any channel.
Understanding how recognizable your brand is to a particular audience will require complex and expensive research.
Instead, consider much simpler metrics to measure brand awareness, such as direct traffic growth and branded keyword search queries.
2. Audience research
To develop a successful plan, you need to clearly define your content’s target audience, also known as your buyer persona. By knowing your target audience, you can produce more relevant and valuable content that they want to read. If you’re a seasoned marketer, your goal may have changed. Do you want to target a new group of people or expand your current target market?
Reviewing your audience parameters by conducting market whatsapp number australia research every year is crucial to growing your audience.
3. Research the competition
Find out what kind of content your competitors and other industry leaders have produced and how this content is performing. To do this, we recommend using BuzzSumo to analyze specific posts and articles created by your rivals and industry experts. Not only will this tool tell you all about their SMM signals, such as shares and likes, but it will also tell you their number of links. The only thing BuzzSumo doesn’t offer is organic traffic analysis. But luckily, there are tools like Ahrefs and SEMrush .
4. Determine a content management system
Get a good system where you can manage your content.
Some fundamental parts of content management include content creation, publishing, and analysis. Systems like HubSpot , CoSchedule, or WordPress allow you to plan, produce, publish, and measure your results all in one place.