But what exactly is SEO?

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Some prospecting strategies are more effective than others and can drive better quality leads to your business. So that makes it important for you to be aware of the best IT lead generation strategies and understand how they work.

To help you with that, we made a list of the top four lead generation methods for technology companies:

1. Search Engine Optimization (SEO)
Search engine optimization is one of the most popular strategies for inbound lead generation. It’s a low-cost solution for attracting highly-targeted IT leads to your technology business.



SEO is a set of techniques that can improve your company’s visibility list of usa cell phone number on search engines. SEO-optimized web pages appear at the top of the search engine results pages (SERPs) and will drive a lot of traffic to your site.

The majority of that traffic will land on your site after searching for a specific keyword. This helps you guarantee that these visitors are within your target audience and might be interested in the solutions you’re offering.

The best part about SEO as a lead generation strategy is this:

Your results in the SERPs are long-lasting and can be maintained for many years to come. Once your website starts to rank high on Google, you should expect a steady flow of visitors as long as you’re continuously creating content and optimizing for new updates.

2. Content Marketing
Content marketing refers to the creation of informational content pieces such as blog posts, infographics, or webinars to attract new prospects. It’s an excellent inbound lead generation method because it follows a value-based approach to capturing leads’ attention.

But how exactly does content marketing relate to IT lead generation?

For content marketing to be successful in IT lead generation, the pieces you produce need to be educational and engaging. The higher the value you provide to prospects early on, the more they will trust you and prefer you over your competitors.

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