Cue the white paper.
This value-added document is a great incentive to get people to log their details into a contact form in exchange for the download of the paper. It acts as a “free gift” in exchange for a lead’s details.
This is a superb way to get people to subscribe to your newsletter database. By offering them unique, quality information as your white paper would, you’ll gain a way to communicate with them in the future. This way, you can remarket future materials, promotions, and products in the form of exciting emailers and news blasts.
So,
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