Anchor text is the visible and clickable text in a hyperlink. A good backlink should have relevant and not over-optimized anchor text.
If all of your inbound links have the same anchor text, especially if it's a specific keyword, it can look suspicious to search engines.
It's vital to diversify your anchor texts to reflect a variety of terms and phrases related to your site.
Additionally, using natural anchor texts, such as “click here” or “learn more,” can sometimes make your link profile appear more organic and less manipulated.
The key is to maintain balance and ensure that the anchor text is always relevant to the content it links to.
Type of link
It is important to consider whether the link is a “dofollow” or a “nofollow.” While “dofollow” links transfer authority, “nofollow” links do not. However, both types of links are valuable for a diversified link profile.
To identify the type of link, you can inspect the page's source vietnam telegram code or use SEO tools such as browser extensions that highlight different types of links.
In the source code, a “dofollow” link will not have any specific rel attribute, while a “nofollow” link will be identified with the rel=”nofollow” attribute.
Links found in the main content of a page, such as in an article or blog post, are often more valuable than those in the footer or sidebar widgets.
Search engines often give more weight to links that are more prominently placed on a page.
Market
It is essential to consider the market or niche of the site that is linking to you. A link from a site relevant to your industry or niche is generally more beneficial than one from an unrelated site.
This is because search engines value the contextual relevance of links.
Plus, visitors who arrive at your site through a relevant link are more likely to be interested in what you offer, which can lead to higher conversion rates and engagement.
New domain
Links from new or newly discovered domains can be valuable because they indicate that your site is continually gaining recognition and links.
However, it is crucial to ensure that these new domains are quality and relevant to your niche.
Diversity in your backlink profile, including links from fresh domains, suggests that your content remains relevant and engaging to different audiences. But, as with any link, quality is paramount.