Provide prompt customer service : Social media has become a great place to resolve customer complaints. By addressing the audience’s concern with a timely response, brands can regain customer loyalty. Expert tip: Try to have a dedicated social team or staff to respond to online comments within 24 hours.
Email and social media work great as standalone channels. While you can stick with an approach of one or the other, you can increase your audience reach by using these two channels at the same time. Here are some of the benefits of integrating email and social media marketing:
Growing Email Subscriber Contacts : You can use your social korea telegram media contacts to grow your email list by inviting them to sign up for your emails. You can share Twitter posts with sign up links, add sign up buttons on your Facebook page, or include sign up links in your Instagram bio.
Diversify platforms to find new leads: If you join a new social platform, you can share the news with your email contacts and invite them to follow you. You can also keep your active social media contacts informed across multiple social or marketing platforms.
Increased audience reach: To add to the above benefit, presence on multiple platforms leads to increased customer reach. When you share diverse content across different channels, you find new audiences that could have the potential to become loyal customers.
Increase ROI and Brand Loyalty: These two channels offer a strong return on marketing investment, with emails leading the way, followed by social media. Sharing reviews or ratings from your store’s audience can help increase brand loyalty. In fact, 94% of people can potentially invest in a brand after finding positive reviews online.
Improves email marketing metrics: By using social media insight tools, you can find areas to improve your marketing plan. Through this data, you can implement new strategies and send hyper-personalized email content, resulting in better email click-through and conversion rates.
Now that you've discovered what you can gain through this marketing mix, let's find out how to combine these channels for your campaign.