With this in mind, BigDataCorp developed the Online Presence Dataset , a dataset that offers a comprehensive view of the online activity of Brazilian individuals and companies. This dataset enables the incorporation of digital behavior into all types of decision-making processes, allowing us to identify those with a more digital profile and how these people behave. Want to know more?
In this article, we will explain what the Online Presence Dataset is, its main benefits and how it can be used to enrich your decision-making. Continue reading to find out how this innovative data can transform the way you make decisions.
What is the Online Presence Dataset?
The Online Presence Dataset is a comprehensive russia phone number collection of information that provides detailed insight into the level of exposure of individuals and companies on the internet. This dataset brings together several indicators that show how an entity positions itself digitally, including:
This data set provides indicators on the online purchase and sale activity of products. This information is widely used by the market in credit risk analysis and fraud detection processes, serving as alternative data to conventional data for a large portion of the population. With these indicators, it is possible to assess an entity's digital presence accurately, enhancing decision-making.
Understand the benefits of having this information
Online Presence Datasets offer a wealth of data that can be used strategically to improve business decisions and mitigate risks. These data, which include details about the digital presence of individuals and companies , enable deeper analysis with unconventional information, increasing the representativeness of the people identified. Below, we detail some of the main benefits that this data can bring to your company:
Credit profile analysis of companies and individuals
The Online Presence Dataset enables credit analysis of people who have a broad digital profile but few interactions with the traditional financial system. This audience, generally younger and with lower incomes, is not present in conventional data sources, and the Online Presence Dataset enables more assertive decisions about this audience. It also enables the evaluation of non-conventional businesses, which are mostly (or, in some cases, exclusively) present in the digital environment. With this dataset, the financial market can analyze the payment behavior and risk potential of each customer in a differentiated way, contributing to more assertive decision-making in credit granting.
Identifying risk patterns and preventing fraud
Using online presence data, it is possible to identify patterns of behavior that may be associated with risks or potential fraud . E-commerce companies, for example, can detect suspicious activity and improve their security mechanisms, protecting their operations and their customers. Payment facilitators can identify fraudulent stores or stores with risky behavior, such as changing product categories or charging prices well below the market average. Digital platforms can identify and block customers with inappropriate behavior, such as opening multiple accounts to execute automatic transactions, or using temporary virtual emails and phones to open accounts.
Commercial segmentation and prospecting
With detailed information about the digital presence of different companies, your sales team can segment the market more accurately, identifying prospects that have a profile compatible with the products and services offered. This facilitates commercial prospecting and increases the chances of conversion, optimizing the sales team's resources and time.
With access to detailed information about the digital presence of individuals and companies, you can make decisions based on a broader view of the market. And that’s just the beginning. BigDataCorp’s Data Platform offers many other datasets that can further enhance your operation. Want to learn more? Check out the details below!
Check out more details about this and other datasets available on the BigDataCorp Data Platform
BigDataCorp’s Data Platform is the ultimate resource for companies seeking fast and secure access to information essential to their operations. Offering tens of thousands of data points grouped into specific datasets, the platform supports all areas and processes, from marketing to risk management.
In addition to data collected directly by BigDataCorp, the largest datatech in Latin America, the platform includes the largest data marketplace in Brazil, bringing together exclusive sets of information developed in partnership with market leaders. This diversity ensures that you will always find the data you need to improve your operations and drive strategic decisions.
Key Advantages of BigDataCorp's Data Platform
Continuously updated data : With over 30 million daily updates, you can be sure that you are working with information that is always up-to-date and accurate.
Reliability and security : our data comes from validated public sources, guaranteeing the security and quality of the information used.
Simplified integration : BigDataCorp's API makes it easy to integrate datasets into any system, be it a CRM, ERP or decision engine, optimizing your workflows.
Flexibility of use and cost-effectiveness : the platform allows unlimited queries and usage-based billing, allowing you to pay only for what you actually use.
More than 6,000 companies already trust BigDataCorp to transform their operations and increase efficiency with the power of data.