4. Tell relatable human stories.

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With this in mind, look into influencers, creators, and relevant businesses your buyers follow. Perhaps you can collaborate with them to get in front of potential new followers, boosting your discoverability, reach, and social proof.

YETI does an admirable job with this in their video marketing on Instagram.


Here, the manufacturer posted a video of one of its ambassadors, Matt Pittman of @meatchurch, using and recommending a YETI product to his 900k followers.

In this one, beverage consultant Robert Björn Taylor shares a recipe prepared in YETI’s Rambler™ Pitcher.


Both are smart examples of how to show the estonia whatsapp number database company’s products in action and reach a large, new audience of potential customers.

How does your product or brand impact lives? How does it change them for the better?

Instagram videos can bring those human stories to life and engage your audience on a deeper emotional level. Consumers connect with relatable content.

In fact, our research shows that relatable content is the second-most effective type of video for accomplishing marketing goals.

It helps people envision themselves as a consumer of your product or service and understand the value it can offer them.

In this Instagram video, Microsoft tells the story of how their technology helps fishermen complete their jobs more effectively.