Optimized emails help create greater brand awareness. The longer you stay top of mind whatsapp number in australia with your target audience, the more likely you are to convert.
In addition, email marketing is a perfect channel to give visibility to the content of other channels and direct traffic to them.
Of course, one of the most desired outcomes is the final conversion. Sales and email go hand in hand.
Do you know what elements you need to work on to create optimized emails? Every little part of your email needs special attention. Here are the most important elements and some tips and recommendations to work on them:
1.- An attractive subject
Your subject line is one of the most important elements of your entire email marketing campaign. It is what motivates the user to open or reject the piece. Therefore, you need to take care of it, working to make it attractive, personal and relevant.
According to Return Path data, 65 characters seems to be an ideal length for your email subject lines. In fact, that measurement includes 15 more characters than the average number of characters currently used.
Optimized emails are also usually easy to differentiate. If you look at the example image, your eyes probably fell on the subject lines that included emojis before the others. The inclusion of emoticons in the headlines increases the opening rate of a campaign.
2.- Take care of the preheader
Preheader optimized emails
The preheader is one of the great forgotten elements of email campaigns. And yet, it is positioned as one of the most important elements for the recipient of the message, since it details what the piece is about.
Your preheader can be visible in the user's inbox preview and in the fourth of your email. Or simply in the preview pane. However, you can't forget to create them to build optimized emails.
They're great for adding valuable context to your subject line. And they help increase your open rate. Keep them short, between 40 and 70 characters. Use this space to help your customer understand why that piece is useful to them.
3.- Personalize the subject line
personalized optimized emails
Continuing with the creation of optimized emails, in this first pre-opening phase, there is something else you should take into account. It is the personalization of the subject lines.
Emails with personalized subject lines are 26% more likely to be opened than generic ones . But don’t just include the subscriber’s name. Use other valuable data to create more relevant messages. Think about how you could completely change the email with detailed information.
The ideal way to create personalized emails is to stop seeing them as a set of messages. Work on them as if they were individual. Each subscriber is different, so each email must respond to specific needs.
4.- Humanize your messages
Optimized emails humanize