CHARACTERISTICS OF B2B SALES – INDUSTRIAL

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At BtrueB , specializing in B2B/Industrial Marketing and Sales consulting , we understand that the line that separates B2B and Industrial Marketing and Sales is very fine and that both functions must respond to a single reality: generating the best possible B2B customer experience.

Before we delve into these 6 keys to a good B2B sales strategy, we taiwan telegram group link want to share 4 very important basic ideas to better understand the keys later.

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1. CHARACTERISTICS OF B2B SALES – INDUSTRIAL
1.1. More complex than in B2C
1.2. Rational and emotional sales
1.3. Marketing and Sales highly aligned
1.4. Very long omnichannel process
2. THE 6 KEYS FOR B2B SALES STRATEGY TO CONVINCE PROFESSIONALS




2.1. Adapt to the needs of the Buying Committee professionals at all times
2.2. Invest in empathizing with the problem and the daily life of the B2B/Industrial professional
2.3. B2B brands: notoriety without depth is not enough to convince a professional
2.4. Turning the static proposition into valuable experiences
2.5. The Collaborative formula
2.6. Getting the first impression right
More complex than in B2C
Convincing an end consumer is not the same as convincing a trained professional who is paid for his decisions and successes.