Keep your website free of distracting elements

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pappu639
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Joined: Sun Dec 22, 2024 3:38 am

Keep your website free of distracting elements

Post by pappu639 »

Let’s take a look at an example of a CTA button to understand this better. Rafflecopter uses a blue CTA button, as blue has been shown to have a calming and positive effect on the brain:


Source: Rafflecopter
On the other hand, the color red has been found to phone number user finder philippines increase performance on a detail-oriented task, according to a study from the University of British Columbia.

The Toggl website makes effective use of a red CTA button to drive the user to action, without distractions:


Source: Toggl
Another obvious design tip that most SaaS websites should adopt to increase their conversion rates is to focus on a simple, minimalistic, and intuitive design (rather than a chaotic and complex one), as Notion demonstrates below:


Source: Notion
Other useful design tips to keep in mind include:


Make sure content is organized into neat groups and is value-oriented.
Make sure navigation is intuitive and easy.
At the end of the day, you don’t want your website visitors to feel overwhelmed by a chaotic navigation menu or too many distracting elements on the web page. So when designing, follow the mantra “Less is more” and you’ll be golden.

Image


3. Drive real-time support via live chat
Personalization increases website conversions. You can use live chat support software to drive a greater sense of hyper-personalization and increase the chances of conversion. How does this work?

Look at the following example below. Let’s say you have a customer who visited your website yesterday and checked out some pricing plans. If that customer visits your website again the next day, you can personalize the experience by customizing the message for the returning visitor (as shown below):


Additionally, you can proactively reach out to them and ask if they have any questions. For example, if you notice that the person is stuck on the Pricing page for too long, you can integrate services and proactively ask the user if they need help.
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