For more information about WeChat (features, opportunities for brands, etc.) click here, and for a comparison with other Chinese social media platforms click here.
WeChat Advertising Options
WeChat offers different ad types to cater to different marketing needs:
Moments Ads: Most popular, organic look => raise awareness, sales, downloads
Official Account Ads (Banner Ads): Most effective => grow followers, promotion, sales
Video Account Ads (Channel Ads): Potential to go viral => raise awareness, engagement, conversion
Mini-Program Ads: High user engagement => grow followers, downloads
Search Ads: High-intent audience => raise awareness, sales
So, how do you best get started?
Quick Tips: Start WeChat Advertising
Using WeChat and running ads is pretty straightforward. Here’s how to get going:
Register an official WeChat account (foreign companies can only indian whatsapp number register a Service Account, which is recommended for most brands though!)
Define your advertising goal
Select the best ad format and create ads (ensure content compliance)
Specify your target audience
Set a budget and pay (WeChat, credit card, bank transfer)
Run ads and monitor results
Now to the question at hand. Is the powerful WeChat also the best option for reaching the Chinese community in the USA?
Is WeChat Ideal to Reach Chinese people in the USA?
The short answer is “no.”.
Even though WeChat
is available for download for Apple and Mac, iOS, and Windows in the USA,
has ample targeting options, including geo-targeting, and
more than five million Chinese people live in the USA
Geo-targeting on WeChat is limited:
WeChat supports targeting by “place of residence” only for mainland China.
Outside of China, the WeChat location targeting only supports “travel vis