SEO Audit: How to Do It Yourself
SEO audit
SEO audit is an integral part of work on any site that wants to take top places in search engines. In this article, you will learn how to conduct an SEO audit yourself, identify problems and improve the site's position in search results.
Why do you need an SEO audit?
SEO audit helps to identify weak points in the site's operation that may hinder its promotion. Why is this important?
Increased website visibility bulk sms estonia SEO audit helps improve your search engine rankings.
Improving user experience: Fixing technical errors helps make the site user-friendly.
Increased traffic and conversion: A proper audit increases the likelihood that your site will attract more visitors, and therefore more customers.
Let's figure out how to perform an SEO audit step by step and what steps need to be taken to improve the site.
SEO audit
Step 1:
1.1. Robots.txt and sitemap.xml analysis
Robots.txt is a file that regulates search engine access to your site's pages. This file must be configured correctly so that search robots can index important pages.
Check for pages that are prohibited from indexing, such as admin pages, shopping cart pages, and personal data pages.
Make sure all important pages are searchable.
Sitemap.xml is a file that helps search engines find and index your site's pages faster. This file must be up-to-date and include all pages that need to be indexed.
Check for errors in the XML format.
Make sure all important pages are present in the file.
1.2. Checking for broken links