Salesforce slide: responsive format dimensions
Image credit: Salesforce
This is specifically relevant for customers targeting prospects in regions with less access to high-speed internet.
Previewing in these dimensions is quick and cambodia mobile number easy using the device drop-down in the builder.
While onboarding users to web-friendly images, it would also make sense to remind them of the importance of file naming and alternative text for better user accessibility.
5. Open the Public Link from Pardot or Copy & Paste URL
The published landing page URL is not currently hyperlinked from the Landing Page record home. This is something that will likely be resolved in future releases (#safeharbor), for now, users can copy & paste the URL or click the “View Online” button from the Pardot record page.
Salesforce slide: public link URL
Image credit: Salesforce
6. Orient Users to Landing Page Actions & Statuses
With the new Landing Page Builder, there are a number of new fields and actions users can take. It’s important to orient users to how some of these new fields function so they can understand the status of the landing page and the impacts of publishing on publication details.
Actions & Statuses
Salesforce slide: new landing page statuses
Image credit: Salesforce
Salesforce slide: new landing page actions
Image credit: Salesforce
New (action) / Draft (status) - creates a landing page record aligned to a specific connected campaign. The record requires a name and campaign association.
The hide search engine indexing’ and vanity url’ options are optional.
Once created the landing page is in “draft” status.
Draft (status) - When a landing page record is created in Salesforce with the new experience, it starts in Draft status. At this time, there is no corresponding landing page record in Pardot.
Edit in Builder (action) - opens the landing page in the drag-and-drop Lightning Builder to create a responsive landing page.
Clone (action) - creates a copy of an existing landing page and the details to create a new landing page.
Cloned records have their own separate publication details and engagement metrics.
Note: it’s possible to clone a landing page record’s name, however, users will be prevented from publishing landing pages without unique names into the same Pardot Business Unit. We recommend updating the name of the landing page during the cloning process.
Publish (action) / Published (status) - The first time the landing page record is Published in Salesforce, a “public link” is created, a new landing page record is created in Pardot, and any updates from the builder are applied to the content preview.
The record will be placed in the Uncategorized\Landing Pages folder in Pardot.
“Last published” & “Content last Published by” will update to the user who took this action and the timestamp
Unpublish (action) - Draft (status) - When a record is unpublished in Salesforce it becomes a “draft”. The public link is cleared and redirected to the website in Pardot Settings. The corresponding landing page record in Pardot is moved to the Pardot recycle bin.
Users can not see or remove this record from the Pardot recycle bin.
Publish (action) on a page reverted to draft - When a previously published record is published again after being set back to “draft” status, the record will be removed from the Pardot recycle bin.
The “public link” for this landing page will reappear and remains the same.