Creating visual volume : Build a small "hill" of products. This will give a sense of saturation and evoke the idea: "If there are many, then they buy often." Leave empty space around the edges to show that the products are being taken apart and to create the effect of demand.
Accent lighting : Jewelry stores make extensive use of lighting to highlight individual items. Directional lighting can be used to highlight individual products and their placement. Use spotlights for specific items to make them look more attractive.
Featured displays : Placing products on a separate kuwait whatsapp numbers stand or in a special area makes them more visible, especially if they are premium products. This approach can be seen in technology, where popular gadgets, such as Apple products, are displayed separately. This method is also effective for merchandising displays with unique or exclusive products.
Color grouping : Placing products of a single color scheme in one area is the most popular technique in clothing merchandising. If a customer is looking for an item of a certain shade, they will notice the desired color composition faster than products scattered throughout the store.
Tags and Markers : Using bright markers such as “Bestseller,” “New,” or “Last One” is an effective way to draw attention to items that require special attention. These marks create a sense of urgency or uniqueness, motivating the customer to buy.
Dividing goods into groups
Categorization of products plays an important role in product merchandising. A customer looking for shoes is unlikely to look at a display of underwear.
Therefore, the goods should be distributed in such a way that each category is in its place. For example, it is better to place accessories separately from home clothes.
If the store's assortment is limited, you can create subgroups within one category. For example, more expensive bags can be separated from budget models, or, for example, leather products can be separated from fabric ones. Another solution is to distribute by brand or by type of product.
Dividing goods into groups
Source: shutterstock.com
It is important to consider that adjacent categories should complement each other. For example, it would be logical to place light bulbs next to lamps, and hats, gloves and scarves next to jackets.
This approach not only simplifies the search, but also increases the average bill, since the client can immediately purchase all the necessary goods while being in one area.
In addition, the combination of lesser-known brands next to popular ones also helps to increase interest in them. When a customer comes for a well-known product, he involuntarily notices the products located nearby, which helps to increase sales of lesser-known, but profitable for the store brands.
Organization of customer movement direction
Most people are right-handed, and when entering any room, they tend to intuitively turn to the right, moving counter-clockwise.
This behavioral pattern is used in merchandising to guide customers through the retail space along the most productive route.
An example is the classic supermarket layout: the entrance is usually on the right and the exit is on the left, forcing customers to walk through most of the store. This route encourages customers to look for additional items on their way to the checkout, increasing the likelihood of making unplanned purchases.
Using this principle, organize the movement in the store so that customers go counterclockwise. Provide routes that exclude short and direct paths to the exit. Proper organization of space according to the principle "To leave, go around the entire store" helps customers pay attention to more products, increasing the volume and amount of purchases.
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