Another important factor is the presence of keywords. They must be included in the title so that when published in electronic libraries and journals, the article appears in search results for specific words and phrases. For this, the selected keywords must relate to the essence of the question.
Question headings are a separate category. They do not have a question mark at the end, but it is assumed that the article answers it.
Example: “How to increase the stress resistance of teaching staff at a university by introducing the practice of individual anonymous consultations with psychologists.”
Abroad, titles of this type are very common, since they mos t poland number for whatsapp fully reflect what the author worked on. In domestic practice, such titles are still treated with skepticism, since they are considered unscientific. Although the interrogative title does attract the reader's attention, forcing them to open and study the work in more detail.
Example of Headline Writing: Comparison of Two Options
For one work, you can come up with several titles that meet the specified requirements. Moreover, any topic can be easily reformulated without changing the meaning. Let's look at 2 examples of scientific article titles for publication:
"Research into the issue of the effectiveness of using Internet advertising in modern realities";
"The Effectiveness of Using Internet Advertising in the 21st Century."
You probably focused on the second heading. And it’s easy to explain:
It is shorter. Due to this, the title is easier to read quickly and understand the essence of the article.
Easier to remember. All thanks to the fact that the title does not have unnecessary words and a person does not stumble when reading. Since the title is easy to remember, it will be quoted more often
Contains numerals. Numbers attract attention, even according to statistics, readers react more actively to headlines with numbers.
Describes the topic better and more specifically. The words "research issue" are redundant in the first title, since a scientific article already assumes that some topic will be researched. In addition, the phrase "in the 21st century" is more specific than "in modern realities".
Errors when choosing an article title
The title of a scientific article should be as correct as possible, without sensational and intriguing statements, jargon. In other words, the title should comply with the principles of scientific style . In order for the title to be understandable to everyone, you should not use narrow-profile abbreviations or formulas.