In this way, the update promises to revolutionize the way small businesses operate and interact with their customers, offering a fast, secure and convenient solution for financial transactions.
This is a new feature that allows WhatsApp users to make payments via PIX without leaving the app.
The process is simple: when starting a purchase, the customer can choose number in the philippines to pay via PIX, scanning a QR code or using the recipient's PIX key.
Guilherme Horn, WhatsApp's director of strategic markets, explains that the company is integrating with the Central Bank's API to display the Pix code, which already includes the price, directly on the WhatsApp screen.
This facilitates instant transactions, eliminating the need for intermediaries and speeding up the payment process.
How to use the PIX payment function on WhatsApp
To start using PIX on WhatsApp, both merchants and customers need to follow a few simple steps:
Update the app : Make sure you are using the latest version of WhatsApp.
Set up PIX : Merchants must link their PIX keys to their WhatsApp business accounts.
Carry out transactions : During the purchase, customers can select the PIX payment option and then follow the instructions to complete the transaction.
Impact on customer experience
For customers, the ability to make payments via PIX directly on WhatsApp significantly improves the shopping experience.
This is because they can complete their transactions quickly and without complications, increasing satisfaction and loyalty to the business.
“We often heard from small businesses that there was a significant abandonment rate when it came to making a purchase. Stores were losing customers when it came time to make the payment,” says Guilherme Horn.
Therefore, using PIX eliminates the need to repeatedly enter payment information and thus makes the process safer and more convenient.
Opportunities for Growth
WhatsApp's adoption of PIX opens up new opportunities for small businesses to expand their operations.
With an already widely used communication platform, merchants can now seamlessly integrate their financial operations, thereby increasing efficiency and convenience for their customers.