Segment Your Recruiting Message to Excite Top Performance Candidates

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It should not come as a surprise that many recruiters use methods that are closely tied to general business marketing. And when marketing is at its best, a corporate brand stands out. The same approach works in recruiting because candidates are attracted to the most familiar brand. The more appealing the brand, the greater the chance that high performance candidates will take the time to apply for a career opportunity. Essentially, this is what recruiters do to reel in the best candidates -- they leverage a great brand message.

What is Recruitment Brand Segmentation?
When it comes to standing out from the competition, the best tools in the recruiter’s bag slovenia phone number library of tricks is a solid corporate brand strategy that breaks down the message into focused areas. This is often referred to as "segmentation" in the marketing world. Used in recruitment activities and something magical happens

Why is this the case? Simple. In recruiting there is no one-size-fits-all solution. Candidates are as unique as snowflakes. What affects one candidate may have the opposite effect on another. Using segmented brand messaging that is customized to high target candidates increases the recruiter's chance of success. It also puts the focus on the right candidates for the right job.

3 Ways to Use Brand Message Segmentation in Recruitment
When using brand segmentation in recruiting it's important to note that you need to know your candidate behavior fairly well. This takes a period of study, trial and error for a short time. Here, we will take a closer look at how to bring out the excitement factor in top performing candidates with brand segmentation tactics.