Co-marketing is about bringing two brands together to generate a marketing action that benefits both parties. It can sometimes be confused with another similar term: co-branding. Do you know the difference?
What is co-marketing and how is it different from co-branding?
Co-branding:
This is possibly the best-known type of alliance. It involves the philippines mobile number example union of two companies to combine their products or create a new one that has both identities. Examples of this are the unions that McDonald's makes with other brands to create its famous McFlurry, such as Oreo and M&M's.
In 2015, Burger King made an “attempt” at co-branding with McDonald's, proposing that they put aside their differences and create a joint burger to celebrate World Peace Day: the McWhopper . Although McDonald's didn't accept the deal, the campaign achieved unprecedented virality, leaving Burger King as the true “king” of burgers. Who knows what would have happened if McDonald's had said yes!
Co-marketing:
Co-marketing takes things a step further, bringing together different work teams to jointly promote a co-branded product or piece of content . In co-marketing, the two companies work together and share the results.
Co-marketing works very well for companies of all sizes, although alliances should be sought between companies of similar size. In addition, they should have similar audiences, since the main objective of co-marketing is to expand the audience (for example, a sports shoe brand may go very well with a sports shoe brand). This type of strategy is also excellent for generating leads and brand awareness.
The general rule of co-marketing is reciprocity, both in the work to be done and in the results. That's why any proposal you want to present to a potential partner must be worth their time and effort.