How to create an effective conversion path step by step

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In marketing, much of our efforts are directed towards creating the perfect conversion path . That is, designing an ideal strategy to attract users and ultimately get them to become customers .



In this article we explain what it is , why it is important and the steps you must follow to create yours .



What is a conversion path and why is it important?
A conversion path is a path defined by a dubai email list company's marketers to attract users and later convert them into customers .



The objective of these actions is transactional but always focused from the perspective of establishing value relationships . Generally, what is sought is to obtain contact information and the consent of users to receive communications from the company in exchange for something that may be of value to them (an ebook, a guide or anything else that may interest them).


Example of a conversion path
There is no one-size-fits-all option, there are many types of conversion paths depending on the goals and needs of each company. As an example, these are the basic points of a simple conversion path:



The user searches for a question on Google.
The answer is found in an article on the web.
The article has a CTA or offer that solves or provides information about the user's pain point or problem.
The user clicks on the CTA link and arrives at a landing page where the offer is explained in more detail.
The user performs a conversion .
A lead is obtained and redirected to a thank you page with a second offer that will advance the lead to the next step in the conversion funnel.