Stay calm and follow all the steps outlined by Google.
Google Penalties - Tweet @kimdewe
Has anyone submitted a manual penalty reconsideration request and not received a response in the last six weeks? #SEO @JohnMu can you help me?
Hi Kim! I know this is an old tweet but I'm curious because I'm in the same situation… How long did it take for you to receive a response?
— @kimdewe - Twitter
With this in mind, establishing a monthly audit routine of your backlink profile will be a good habit to help you determine which links are causing you problems.
Google Penalties - Backlink audit data
Based on these findings, we have improved our Backlink Audit algorithms and the way the toxic score is calculated.
Among many other changes, we have improved the accuracy of detecting pure spam cases and the automatic detection of compound and money anchors.
Google Penalties - Backlink Audit Improvements
Additionally, we have introduced the new Frequent Anchor filter that allows you to quickly detect potentially toxic backlinks.
These improvements make it easier to detect potential threats to your site and improve reconsideration requests based on accurate data.
Now let’s dive deeper and look at the various types of Google penalties for inbound links.
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What types of inbound links trigger a Google penalty?
Each criminal case we reviewed in our study turned out to have some phantom nuances that we discovered in the process of the investigation.
Below we detail them and discuss the steps to correct penalties for bad links and avoid them in the future.
Note: "Case Frequency" represents the net share of each penalty case across all profiles analyzed. A backlink profile could receive a penalty for multiple violations of Google's Webmaster Guidelines.
We studied the following cases of penalty:
Sponsored and paid links in articles and blog posts.
Guest posting and press releases.
PBN or link networks.
User-generated spam.
Web directories and link listings.
Pure spam.
Direct advertising and affiliate links.
Business directories and link aggregator sites.
Links in widgets.
Hidden links.
Links throughout the site.
Minor cases.
Sponsored and paid links in articles and blog posts
Case frequency: 53%
In many cases, the web pages that triggered a penalty had sponsorship signals in the form of specific phrases combined with a keyword-rich dofollow link in the anchor text .
Some common phrases encountered:
“The article has been sponsored by.”
“Information provided by”.
“Advertising content”.
“Advertising publication on behalf taiwan phone code of”.
This text does not need to be near the link.
proving an association, it could be a red flag for Google's spam team and result in a penalty.
Learn how to manage these types of links in this interview on types of links .
Buy or sell links
If you are selling or buying links that are supposed to get link juice flowing, be prepared to be penalized by Google.
These actions include:
Exchanging money for links (or posts that have links).
Exchanging goods or services for links.
Sending a product for “free” in exchange for an article and a link.
Tips to avoid penalties
Do not promote products or services without using nofollow or sponsored attributes (such as rel="sponsored" ).
Request a “rel=sponsored” attribute when placing a link to your services on another website.
Avoid overusing target keywords in your texts (and if you do, try to diversify them).
Tips to remove a penalty