To better understand what we are talking about, it is right to give some examples of data storytelling. In most cases, the work is expressed through visual content, especially infographics and interactive visuals . One of the most engaging is the one proposed by the Bill Gates Foundation.
data visualization example world poverty
The work is dedicated to the theme of Innovation philippines country code mobile number & Inequity of 2021. Here, as the page scrolls, the graphs undergo an evolution that allows the user to discover numbers and figures automatically.
Want another example of data storytelling that is less technically demanding but equally significant to understand how to move forward in this matter? Here is the National Geographic document to raise public awareness regarding the victims of Covid-19 in the USA with engaging graphics.
example data telling national geographic
These examples of data storytelling developed around the world of social communication and journalism give us clear information. Visual storytelling related to numbers is not just made of images or videos, copy also plays an essential role in engaging and clarifying.
A simple reason: to define in the best possible way the information that is really useful for the user. A user who is always looking for synthetic information, shortcuts that can reach a useful piece of data without having to deal with a jungle of numbers , graphs and useless background noise in individual circumstances.
People don't like to search for value but they want it. Data storytelling work is useful to the end user because it allows them to get what they are looking for, those who do it and make it available can get quality content to use in different ways for their marketing goals.