9 out of 10 consumers say they research online what they want to buy/consume what is whatsapp number in philippines before making a purchase. In other words, this is a huge opportunity for your brand to help convince consumers, especially when your potential customers are still unaware of the importance of your company in their lives, are undecided about what to buy, or when they already know what they want but are considering options.
where a user is already closer to making a purchase decision, i.e. at the bottom of the funnel. In these cases, your blog can help by providing tips, suggestions and creating a connection that will be decisive when deciding who to buy from.
However, when I talk about facilitating the purchasing decision, I also mean that you can convince someone who hasn't even realized they have a problem and will need your company's services or products in the future, more specifically people who are at the top and middle of the funnel.
In these cases, blogs come in as a way to show your audience, in a friendly and useful way, that they may have a problem and you have the solution, but never directly offering your brand's services or products.
4. Engagement with the public
It's no longer news that audiences value content that adds something to their lives. If your blog is useful to someone, the chances of that person interacting with your company in some way are greater, whether by commenting on the post, sharing the content, filling out forms to access other materials made available by your blog, etc.
When someone becomes very interested in your blog, they are motivated to follow your brand to find out about new content updates. Therefore, they are likely to follow your company on social media, check out your institutional website and look for other channels where your brand is present.