What about outreach strategies?

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Outreach strategies allow us to specifically target high-value accounts. It’s like switching from fishing to hunting; we focus on those accounts that are crucial to us, the ones that best align with our business and represent higher revenue or long-term relationships.

Our goal is to find ways to approach these accounts, start conversations with them, and establish visibility from the start. We want to be present throughout their entire purchasing process, accompanying them and providing them with the necessary support.

The key is that when the time comes to make a decision, they know us well, we have been there for them throughout the entire process, and they see us as a reliable resource to turn to for advice. That's how an opportunity becomes a potential sale.

Note that we always talk about the entire process. It is important to reach potential customers who are not thinking about buying right now, they are simply getting information. Because this way we can have conversations with them, accompany them, share valuable content for them, in such a way that we help them resolve all their doubts and obstacles throughout their purchasing process.



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So, considering everything you've said so far, what should a proper digital marketing strategy have?

For a digital marketing strategy to be effective, we need to answer a series of questions. As I said, the first thing we need to know is who our customers are and how they perceive their problems. Next, we need to think about what our value proposition is and how we deliver it to them.

Next, we need to define how we will make ourselves ghana email list known, how we will capture leads and in what way or ways we will nurture and accompany them throughout the entire purchasing process.

And of course, as we always say, we must focus on results. To do this, we define what we want to achieve and how we are going to evaluate progress. This is the role of the famous objectives and KPIs.



Sometimes we see teams spending weeks or months doing analysis or strategies that are then left in the drawer, not put into practice. What do you think are the reasons behind this?

Well, the main mistake is not having a Marketing Plan, just having a list of tasks, but not having defined what we are going to do internally, what is going to be done externally. The resources are not evaluated in internal hours to be able to provide the personnel to carry it out and the external resources to pay the agency that is going to help us carry out the plan.

This error means that if the necessary internal hours have not been released, there are many delays in the approval of content or in the implementation of different lines of action. It may also happen that we do not know who will make the decisions. This, logically, delays everything else.