What will you see in this article?
In this article, we will explain what a commercial proposal is, what its purpose is and its importance for B2B sales.
In addition, we will present a guide on the structure that should be used when creating the commercial proposal and what are the main points to be addressed.
Throughout the article, we will teach you how to prepare an effective commercial proposal to increase sales and how technology can be a great ally in this process.
Let's go?
What is a commercial proposal and what is it for?
A business proposal is a descriptive document used by australian girls whatsapp number B2B businesses. The main objective of this action is to persuade the potential buyer to purchase products, services or solutions. In addition, the business proposal is a very important strategy during the B2B sales process stage , as it demonstrates the value that your company can add to the client's business.
In this document, you must explain why your company and its solutions are the best options for the client. Therefore, it is essential that the sales manager knows how to structure the proposal and implement this plan effectively.
What are the key elements of the commercial proposal?
When building the structure of the commercial proposal, you, as a product distributor , must follow some important elements to avoid errors and present all the information in a clear and descriptive way.
Potential client
At this stage, there are three important topics that should be addressed:
current scenario: present a general context about the company, its growth plan and the scenarios that may occur if the goals are not achieved;
challenges: include macro challenges (bringing the market context) and specific challenges (those faced exclusively by the company);
comparison with benchmarking and with the target: make a comparison between the current situation, the goals to be achieved and the competition.
Project
At this stage of the commercial proposal, you must describe how your company will operate, detailing the step-by-step process, including the dates of each stage, the solution and those responsible.
Also, in this topic, we return to challenges. This action will be necessary to show how your solution can solve the customer's problem.
Product or company
In this topic, you should present success stories, relevant testimonials and demonstrate how you have helped companies similar to your target client. In addition, it is very important to show the client how your products or services work, so that they can see in practice how your proposal has value.
In fact, at this stage you should also specify the prices, quantities and delivery dates of the products or services. Present the expectations regarding this business, establish the current situation of your client's company and show how your product can take it to new heights, whether by increasing sales or reaching new audiences.