People need to know what the $6 million finger is.
Was it chopped off?
Was it part of a ransom note?
Is it something that was insured?
Whose finger is it?
Why is it worth $6 million?
I then go on into the email to explain, that is my right index finger, which has clicked "Send" on emails which have made over $6 million.
"The best email campaigns always start with the curiosity-evoking subject line."
The story continues and draws people in, and then the call to action connects everything together.
In the part where it says,
"Flex your pointy finger right now and click on over to austria number data this special link to get your own money making list today."
And once again, notice how I repeat the deadline, and what they will miss out on if they don't buy this before midnight tonight.
There's actually another powerful way you can use curiosity, to generate more sales in your emails.
Let's talk about it now
Future-forwarding moves prospects past the crossroads of decision about whether to buy or not
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