The most important metrics for data analysis

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Cost Per Lead: First, what is the right cost per lead for your business? A lead is not a sale, but it is what you need to get before you make a sale.
Customer Acquisition Cost: You will also need to determine what your company’s customer acquisition cost is. How much money did you have to spend to acquire this new customer? Again, this will vary by company. If you have multiple products and services, your customer acquisition cost may be different for each product and service.
Conversion Rate: Also look at your conversion rates. Whether you have a sales team or sell something directly online, determine how many leads you need to contact to make the sale.
I get a lot of questions about what the minimum time argentina whatsapp number database is to get results with Facebook Ads, but ultimately it depends a lot on your expectations and goals, but most importantly on the budget you have available.

Once we have decided on our monthly ad spend, the next step is to distribute it correctly based on the types of Facebook ads we need to run to get the first data.

As I said before, the budget is important but not essential in this first phase of analysis precisely because the data is collected over time . And therefore also depending on how much budget you invest you get more or less metrics to analyze. If you don't spend a reasonable amount per month, Facebook will end up distributing the budget so thinly that you might not be able to generate even one lead per day. As if to say that if you invest 5 euros per day it is all too obvious that it will take more time to collect data, while if you invest 50 euros per day you will have more data to cross-reference and maybe over time you will start to invest less.

But be careful, I repeat it once again. All the money spent in the first few months (assuming there is no advertising history) is used almost exclusively to gather data, which you will then use to set up future campaigns, those that will bring you the real profit.