Old Spice Facebook Posts
Tone of voice includes the words and images you phone number in korea choose (and the order in which you put them) across all content formats . Including emails, landing pages, ads, social media posts, blog posts, and more.
At the end of this article, you will learn how to:
Find the perfect tone of voice for your company
Observe how your audience communicates
Create and apply a tone of voice guide
Ready to get started?
Use our template to follow the process .
First, let's look at some examples.
Examples of tone of voice
Nike's tone of voice is serious and powerful. They have run many campaigns over the years encouraging athletes to be the best they can be.
Here's an example from their "Dream Crazier" campaign :
Nike Serena Williams Ad
Many brands also show a more playful side, as Dunkin' does in this Instagram post :
Dunkin Instagram post
Old Spice, Nike and Dunkin' show how tone of voice can vary dramatically from brand to brand.
Why tone of voice is important
The words and images you use shape how your customers see your brand.