Another new feature in Google Analytics 4 is that you can now use third-party segments with GA4 audiences in Ad Manager.
By linking both tools, if Google signals and ad personalization are activated, audiences are automatically exported to Ad Exchange.
Once this is done, you can use the audiences as is in your targeting or combine them with other audiences.
4. New report “Audiences”
This new report makes it possible to identify which audiences jamaica phone number data are the most interested and profitable. You can find it in the User Attributes topic on the left side of Reports.
5. New types of concordance
Report filters now support match types such as “starts with,” “exactly matches,” and similar expressions, making it possible to further customize display options.
6. Conversion funnel and path reports
Behavioral modeling is now available in reports that include conversion paths or funnels in Google Analytics 4. This feature makes up for the lack of data when the user rejects the site's cookies.
Google Analytics 4 is still in its infancy, so it is expected that over the coming months it will continue to be updated and integrate new functions that will allow us to better understand users and optimize our campaigns to the maximum.
With this in mind, it is always useful to have a specialized team that is up to date with all the latest developments and optimizes the performance of Google Analytics 4 in the company.
At WAM we are always on the lookout for the latest Google releases with new features so we can get the most out of the tool in all our projects.
If you want us to help you achieve your business goals by optimizing Google Analytics 4, get in touch with us.