Longer, more detailed content tends to rank better because it better answers users' questions. Google's goal is to deliver pages that offer real value. If you cover all angles of a topic, it tells Google and users that your page is authoritative.
Top tip: Break up long content into digestible sections with descriptive subheadings. Include relevant images, charts, and examples to make the experience more engaging.
Traditional keyword density has become less important. Instead, focus on semantic relevance. Use synonyms, related phrases, and LSI (latent semantic indexing ) keywords to provide context. This approach helps search engines understand the depth and breadth of your content rather than just counting keyword occurrences.
7. LSI keywords in the title and meta tags
In addition to using the main keyword, including related buy email lists australia terms in the title and meta tags can improve topical relevance. For example, a page about “best running shoes” could also reference “marathon training” or “foot support” to indicate comprehensive coverage.
8. Broad thematic coverage
A well-ranked page doesn't just mention the keyword, it explores the whole topic. Think beyond superficial advice. Address related questions, provide solutions, offer examples, and include ideas that a searcher might find valuable.
Top tip: Use tools like Ranktracker's keyword finder or Google's People Also Ask to identify related subtopics or common user questions. Answering these questions will increase your page's authority.