If we want to improve Lead Generation, we must start with our website . Making a few simple adjustments can achieve great results. These adjustments must be aimed at ensuring that visitors to our website follow a certain path that leads them to become leads.
For example, this canada telegram screening article , which we will translate and comment on later, explains how Evergreen managed to double its lead conversion rate by offering free ebooks on pages with a high bounce rate. These ebooks were, of course, related to the topic of the post the leads were visiting.
There are many things you can do to improve the conversation of leads on your website. Here are three tips that will help you find the adjustments your website needs:
Have someone outside your company take a look at your website
If someone outside your website is able to find information about the products or services you offer, your contact information, or information about the delivery process, then you are doing well. However, if that person is unable to find the information related to the above, then we are not doing it properly. In that case, we should consider making some changes to the website so that it is accessible to everyone and easy to interact with.