And the solution to this problem is client nurturing

[sumaiyakhatun29]

And the second problem is much more complicated. Its essence is that your company needs not only to find a potential client and target the target audience, the client who has a demand for your services. The company needs to reach the client at the right moment.

On average, in the IT industry, one client has a request for IT development once every 9 months. This is an approximate statistic for several companies that I have worked with or consulted with. Once every 9 months, there is a period lasting from 2-3 weeks to 1.5 months when a customer comes with a project. He has a real budget, but no implementation team. And he is looking for a solution for his business. After solving the problem, the client leaves.

Accordingly, the task of the marketing team is to get to the client with an offer at hong kong rcs data the right time, and this targeting problem is much more difficult than the first one. It is not so difficult to take, for example, the state of Texas, some city in it, find all the companies from a certain industry on Linkedin, select 2-3 dozen people from each company (who can make decisions) and start communicating with them. The difficulty is that you need to start communicating with these people at the moment when they have a project, otherwise they will simply forget about you.


And the solution to this problem is client nurturing. The essence of this concept is that you find a target audience and, starting from the moment when they are just contacts on your list with whom you have not communicated, you lead them to the “lead” stage – when they actually have projects. You communicate with them, and then move on to the “opportunity” stage – the moment of negotiations.