Parents have been providing their children with plenty of after-school tutoring opportunities. And when I say “providing,” I mean “forcing.” Unsurprisingly, kids don’t like it. Parents don’t like it either, but societal pressures means they have to.
To keep up, parents have to spend a lot of time and money. By some estimates, parents were spending on average 17,400 USD/year on tutoring for their children. But, to be honest, this number is so high that I’m having trouble believing it.
The Chinese government also realized people were saudi arabia phone number putting too much time, energy, and money into tutoring, so they released a series of regulations in 2021. As it stands now, for-profit tutoring isn’t allowed for students in grades K-12 for any field that is taught in the country’s core school curriculum. The regulations aren’t affecting university-age students or adults in general.
This is not a new trend, but continues to be an issue. However, if you provide a quality service, it’s an opportunity for you.
I once briefly worked at an English-training startup full of white teachers. The problem was that I was the only native English speaker and the most qualified—and I wasn’t even very qualified. I was 22, had no experience teaching, and startup organizers provided no guidance. Although the other teachers were chosen because somebody thought they looked like native English speakers, they were actually only native speakers of German, Russian, etc.
This is my personal experience, but I’m sure many Chinese students have had similar experiences with low-quality education.
In fact, foreign English teachers have even become the butt of jokes by Chinese stand-up comedians. They’re characterized as the refuse of the West, arriving in China to work for schools that care little about the quality of education, then focusing more on partying than on teaching.
Is It a Good Time to Promote an Online Training Business in China?
If you aren’t targeting children in grades K-12, the current regulations don’t affect you.
It’s business as usual, but with a positive upwards trend. Plus, people have become more accustomed to accessing education online and will continue to do so.
Finally, as I mentioned, if you have great service, you can gradually build up trust and win market share.
If you are targeting K-12 students and focusing on core curriculum subjects, it’s a chaotic situation, which means there are both risks and opportunities.
Many of your Chinese-based competitors have had to massively shrink their operations. But the specific regulations aren’t preventing you from running Chinese marketing campaigns online.
To me, this seems like a good opportunity. Personally, I expect some of th