We used this principle when developing a website for the Bibizon car service.
Trust plays a big role in this business too. You don't know for sure what mechanics are doing to your car while you're away - whether they're replacing old parts with new ones or vice versa.
5. To create pleasant associations with ease, grace, artistry, use smooth lines. We applied this principle when creating the website of the children's cafe / animation center "Rimambel" , as well as when developing a landing page for art parties .
The joy of ease and carelessness is why children are taken to such cafes.
For a similar feeling of unlimited creative freedom, people paint at art parties.
6. To convey growth and development, use vertical lines and triangles. The logos of sportswear brands Adidas, Rebook and Nike (NIKE ACG collection) are distinguished by triangular outlines. Marketers of all three major sportswear manufacturers chose the triangle for a reason.
After all, the very essence of sport is constant growth, expanding the boundaries of one’s previous capabilities.
7. To convey innovation, drive, and forward striving, you can use a tilted ellipse. A good example is the logo of the high-tech South Korean group of companies, Samsung Group.
8. Round corners whenever possible. According to research, sharp corners attract attention by directing the eye outward. Rounded corners, on the other hand, direct the eye inward.
An example of rounded corners in the gift aggregator website we developed.
9. To emphasize friendliness and globality, use a circle. There are many examples - Burger King, Pepsi... In other words, companies aimed at the mass market and international activity. However, car companies uk whatsapp numbers especially like to use this figure - because of the association with the wheel.
10. To make the product seem closer to the user, place its image on the right. It is also important to remember the habit developed by reading - we read information from left to right.
An example of the use of this simple principle on the landing page for the medical equipment manufacturer SELVAS Healthcare .
11. Use the law of completion to create more attractive and memorable content. The essence of this law is as follows: when faced with something incomprehensible, our brain subconsciously tries to transform it into something familiar. For example, it draws missing links in images. If this works, then even endorphins, the so-called "hormones of joy", are released.
For example, this principle is used in the logo of the World Wildlife Fund.
We see a panda here, although the bear is not fully drawn.